Idiro helps telephone companies know what to sell and who to sell to.  Its Social Network Analysis and intelligent Marketing Automation solutions prevent over-targeting, churn and wasted marketing budgets.

OAL believes Social Network Analysis (SNA) is one of the most important recent developments in Customer Intelligence, and Idiro provides the leading software in this space.

Idiro Customer Intelligence is a unique software application that enables telecommunications providers to reach customers through the people around them.  It delivers a true viral marketing campaign based on an understanding of which customers are not only valuable, but also influential. 

Idiro has also developed Idiro Next Best Activity (NBA) - a comprehensive offer management system designed to enhance sales, care, loyalty and save offers through centralised intelligent information processing.  Idiro NBA integrates seamlessly with campaign management solutions to synchronise the presentation of both opportunistic and planned offers to your customers.

www.idiro.com